What Is Dynamic Pricing and Why It Matters for Revenue Technology Services

Transparency in Cruise Ferry pricing Whilst Yield Management and Revenue Management have been around for many years, in the early days the distribution of pricing remained limited to certain channels. With the discipline originating in the airline industry, this was typically limited to their own reservations systems, Global Distribution Systems (to Travel Agents), and direct booking with the carrier in question. Complex fare rules and structures made the travel agent earn every cent of their commissions explaining these to the consumer. Irregular travelers would have a certain dependency on travel agents, although as travel frequency increased, the regular traveler gained an understanding of themselves and could start potentially bypassing the agents.